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AUERA
A cellular skincare line that had to sit between lab and luxury: precise, but never cold.
I made a custom Didone wordmark with a Λ in place of each A and a matching monogram, in ink, cream and gold, then set the palette and type on an identity board. I also designed and built the store at aueraskincare.com.
Identity
Two arcs of light: the A becomes a Λ.
The wordmark and the Λ monogram in ink, cream, gold foil and stone.
Ink, Cream, Stone, Slate and Gold.
GFS Didot for the name, Hanken Grotesk and IBM Plex Mono for the science.
A label, a feed post and a business card.
Still lifes
Premium still-life compositions for the signature peptide spray.
Product lines on the boards are the client's copy.
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