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Brand identity.

Brand and site

MythicEMR

A platform for online clinics. Clinical software tends to look either sterile or loud; this brand had to feel calm and trustworthy to clinic owners.

I made a quiet, premium identity: the rod of Asclepius stands in for the i, Obsidian and Laurel carry the work with a soft lavender, mint and peach aura, and the same look runs through the marketing site I built at mythicemr.com.

Identity

MythicEMR brand board opening: Medicine that runs quietly, like it always has
MythicEMR brand idea: the rod of Asclepius replaces the i

The rod of Asclepius replaces the i.

MythicEMR wordmark with the rod in place of the i
MythicEMR wordmark on Paper, Obsidian and Laurel, header lockups and app icons

The wordmark on Paper, Obsidian and Laurel, header lockups and app icons.

MythicEMR app icon: the rod on Laurel
MythicEMR palette: Obsidian, Laurel and Paper with lavender, mint and peach aura

One strong colour, soft aura: Obsidian, Laurel and Paper, with lavender, mint and peach.

MythicEMR type: Libre Caslon, Geist and Geist Mono

Libre Caslon with Geist and Geist Mono.

MythicEMR in use: sign-in, video-visit card, invoice, email and API docs

Where patients and clinics meet it: sign-in, a video-visit card, an invoice, an email and the API docs.

Marketing

MythicEMR social card: Medicine that runs quietly, like it always has

The social card.

MythicEMR home page hero with aurora gradients and an intake form

The mythicemr.com hero, with aurora gradients and an intake form.

Isometric district of homes, clinics and pharmacies from the MythicEMR site

An isometric district of homes, clinics and pharmacies, from the site.

MythicEMR clinic sign-in screen beside a Laurel panel
MythicEMR website-workspace sign-in screen

Sign-in for the clinic and for the website workspace.

Names, prices and clinics in the boards and screens are mock data.

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